Since the first store opening in 1981 in Highpoint Melbourne, Priceline and Priceline Pharmacy has become the ultimate health and beauty destination for Australian consumers. Priceline and Priceline Pharmacy provide the most extensive range of health and beauty products at great low prices, including the best-known brands as well as exclusive global brands. Now with more than 115 Priceline Pharmacy locations nationally, the Australian consumer can also get professional health advice, prescriptions filled and obtain over-the-counter health products and services.*

Priceline’s success also comes from the friendly customer service, which includes a cosmetician in each store, as well as trained staff who can offer advice and guidance on products for the customer’s every need. Priceline Pharmacy also strives to offer trusted and professional health advice from the pharmacist and their trained staff.

The ClubCard loyalty program is an integral part of Priceline and Priceline Pharmacy, and is regarded as one of the best and most successful loyalty programs in Australia. Devised to drive customers back into store, membership is free and for every dollar spent in store, points are accrued. Customers are then rewarded with vouchers, special offers and also receive the award-winning ClubMag magazine**, which is published five times a year.

There are now more than 250 Priceline and Priceline Pharmacy stores at convenient locations Australia wide, where the customer is guaranteed storewide health and beauty savings, fortnightly national promotions as well as regular free and bonus offers.

Holding a significant market share in colour cosmetics, skin and hair care, Priceline and Priceline Pharmacy is Australia’s fastest growing pharmacy chain and remains the country’s most competitive health and beauty shopping destination.


* Scripts and over-the-counter medication only available at Priceline Pharmacy stores.

** ClubCard members must accrue 100 ClubCard points within a quarter to receive ClubMag and their Priceline voucher (which represents 3 per cent of their spend in store).